graphic design + branding
+
QUASAR

Project Scope: Research & Analysis, Visual Communication Strategy, Naming, Logo, Visual Identity System, Packaging, Print, Animation

QUASAR

About quasar:
Quasar is a brand which focuses mainly on eye skin care products. Brand offers vitalising, moisturising, nourishing eye creams and serums. Brand values environment by creating recyclable packaging, making vegan and non animal tested products.

Idea:
Brand character is inspired by object in the universe – quasar, which is a massive and extremely remote celestial object, emitting exceptionally large amounts of energy, and typically having a starlike image in a telescope. It has been suggested that quasars contain massive black holes and may represent a stage in the evolution of some galaxies.


Naming:
The name of the brand comes from massive object in the universe – quasar. It is scientifically proven, that quasars have active properties – just like eye cream and serum have. The name encourages the recipient to dive into the power, the unknown but and the end – the simplicity of universe.

Core values:
Environment
Simplicity
Versatility


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